Digital Marketing 101

Digital marketing is more than just having a nice website. It's a set of strategies that are designed to bring people to your website when they type in a keyword into a search engine that is relevant to your business. In turn, your website appears at the top of the search results providing you with the opportunity to convert them into customers.
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Domain Names: How Do You Pick One?

Picking a domain name is a daunting task, but it’s one of the most important decisions you will ever make. No matter how amazing your product, service, or the content of your website, your domain name is what defines you.
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Building a Business Website: Why it’s Your Best Bet to Hire Professionals

Regardless of whether you own a small local business or run a multi-national company, you need to maintain an online presence to stay connected with your customers. This way, you can attract potential customers as well as stay in touch with your existing customer base.
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Is Your Website Trustworthy?

Is Your Website Trustworthy? If you are selling products and services on the Internet visitors may look for signs that prove you and your website to be trustworthy before they provide you with their personal information and money. Most consumers know that before they enter...
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If Sales Are Low Increase Your Testimonials

If Sales Are Low Increase Your Testimonials When you ask a friend if he's tried the new auto repair shop that just opened, you're doing exactly what your visitors want from your website: a recommendation from someone who's been there, done that, and liked it....
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Update Existing Web Pages

Update Existing Web Pages Making revisions to or adding new material to an existing web page is often an overlooked part of maintaining a website. Make it part of your routine to look through your site every couple of weeks or so to see if...
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Creating New Pages For Your Website

Creating New Pages For Your Website We can never mention too much about creating new content for your website. After all, it's what keeps it alive. When creating new website pages always be on the lookout to add new pages to your site. Some will...
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Do You Need Multiple Domain Names For One Website?

Do You Need Multiple Domain Names For One Website? Every website should have only one domain name by which it's known, but there are few reasons to have multiple domain names pointing to that site. And they are as follows: Common misspellings and variationsSuppose that...
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Have You Changed The Way You Do Business?

Have You Changed The Way You Do Business? From time to time, we sometimes make changes in the way we do business online for various reasons, and sometimes without knowing. However, when it affects our customers who visit and use our website, they need to...
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Keeping Your Website Fresh and Active

Keeping Your Website Fresh and Active Keeping your website fresh and active is about making changes to or adding new content to an existing page is an often overlooked part of managing a website. It should be part of your routine as the site owner...
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Repeat… My Facebook Is Not My Website

Repeat… My Facebook Is Not My Website One thing is for sure before anyone sets out to get a website up and running they will already have a Facebook page or more social media sites up. One reason for this is that as of March...
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To Blog Or Not To Blog?

To Blog Or Not To Blog? While some websites may not require a blog adding a personal touch or personal service could bring in more business, on a personal level. Blogs are for developing relationships with visitors and they can help get better exposure with...
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