Some think that just having a social media page like Facebook and Instagram is all you need to have an online business. Well, you get what you pay for. You’re actually missing out on a bigger opportunity of attracting online visitors to your website and making them loyal customers. Some of our web design packages come standard with many features to get your website up and running in a short time, including Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Online marketing is more than just having a nice website. It is a set of strategies that are designed to bring people to your website and convert them into customers. Millions of people are using the Internet each day to search for things they need. People in your community are searching for the products and services you provide. Digital marketing makes sure that when someone types a keyword into a search engine that is relevant to your business, your website appears at the top of the search results.
Using various online advertisements to drive traffic to a website is also part of Digital Marketing. This may include banner ads, pay per click (PPC), email lists and press releases. This also includes marketing your business locally with online directories, Google, Bing and Yahoo.
SEO (Search Engine Optimization) is the process of optimizing a website for search engines. SEM (Search Engine Marketing) is marketing a website on search engines using optimization and paid ads such as PPC (Pay Per Click). Some of our web design packages come standard with our SEO/SEM solutions at no extra cost to you.
Social Media Marketing
The process of gaining attention or web traffic by way of social media networks such as Facebook, Twitter and Instagram is Social Media Marketing. Ultimately, the goal is to market your products and services, and build your business’ brand on the Internet and make social connections with your customers.