Digital marketing meeting room
Digital marketing meeting room

Digital Marketing 101

Business marketing is crucial to raise brand awareness and generate leads. However, business people need to be creative and think of ways how they can make their marketing campaigns more effective while reducing the involved costs.

Over the past few decades, digital marketing has become increasingly popular among marketers. With 76% of businesses already investing in online marketing, you can’t afford to overlook its importance.

However, keep in mind that your marketing efforts won’t do you much good if you don’t have an effective marketing strategy in place. A comprehensive online marketing strategy can benefit your business in the following ways:

  • Cut down on marketing costs
  • Target a global audience
  • Increase customer engagement and loyalty
  • Improve the conversion rates
  • Maintain a customer database and attract them with personalized offers
  • Measure the results with analytical tools

Types of Digital Marketing

Now that you have an idea of why you need to invest in an online marketing strategy, let’s take a look at the prominent types of digital marketing:

1. Website

Having a website is the most effective digital marketing strategy. In fact, your website is the overall core of why the types of digital marketing listed below exist today.

If executed correctly not only they could help drive traffic to your website, but they also can provide a world of information to help you better connect your brand with your customers.

2. Content Marketing

A content marketing strategy focuses on creating valuable content for the target audience. Whether you want to establish your brand, attract potential customers to your business, or retain your existing customers, the right content can help you achieve the results.

3. Video Marketing

Video marketing has a high rate of engagement with customers. Videos offer an opportunity to explain information to consumers easily about your brand, products, and service.

Videos can be used on a website and other social platforms such as YouTube who has more than one billion users.

4. Social Media Marketing

The buyer’s journey of around 71% of customers starts online. Moreover, 95% of adults aged 18-34 years use social media to learn more about a brand and interact with their representatives. If you want to reach this audience, it’s extremely important you should stay active on social media.

Social platforms facilitate you to stay connected with the right audience. Aside from organic promotions, you can also purchase social ads such as Google Ads or Facebook Ads to promote your brand at low costs.

5. PPC Advertising

Pay-Per-Click is a paid advertising model that helps marketers promote their products or services within a limited budget. Your ad appears at the top of search results when the internet users search for a relevant keyword and you’ll be charged only when a user clicks the paid link.

6. Email Marketing

While email is a relatively older form of digital marketing, it can still help you make your marketing campaign more fruitful.

Maintain your email list and regularly send newsletters to the valuable subscribers!

7. SEO and SEM

You may often hear that SEO is dead, but marketers aware of the market trends know that this statement is far from the truth. Search engine optimization technique helps you improve your search engine rankings and increase organic traffic.

Search engine marketing, on the other hand, is a form of paid advertising that increases brand visibility in no time.

8. Influencer Marketing

It’s rightly said that 2018 is the year of influencer marketing. Since then it has become a common trend for businesses to collaborate with celebrities or social media influencers to promote their brand.

Digital marketing is a proven tactic to promote your business in a cost-effective way. However, you need to carefully plan your goals and budget before executing a digital marketing campaign.